Most business websites eventually need reliable data exchange with third-party systems like CRMs, payment gateways, and email platforms.
Patterns that prevent integration failures
- Idempotency for webhook handling
- Retries with backoff for transient API failures
- Structured logging and alerting
- Clear handover documentation for credentials and testing
Common use cases
CRM syncing
Push form leads into tools like HubSpot or Pipedrive with queue-backed jobs so user submission stays fast.
Payments
Use signed webhooks and idempotent event handling for providers like Stripe and GoCardless to avoid duplicate actions.
Email platforms
Wrap ESP integrations in service classes and queue background processing so external latency never blocks the user journey.
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